# Home-Nursing Platform — Research & Strategy

> Idea: A platform that helps families in Iran easily find and hire vetted private/home-care nurses for their loved ones — elderly care, post-surgery recovery, infant/newborn care, and chronic-illness management.

Prepared: 2026-06-16 · Scope: (1) competitor & market analysis, (2) problems & risks, (3) nurse identity & credential verification, (4) Iranian legal landscape, plus actionable recommendations.

A note on sourcing. This report combines (a) an adversarially fact-checked research pass on the Iranian legal framework and local competitors (claims that survived a 3-vote verification process are marked ✅ verified; claims that were disproven are flagged explicitly), and (b) targeted web research on foreign platforms, risk/failure cases, and verification tooling. Where a fact comes from a company's own marketing page it is noted as self-reported/unaudited; where it leans on model knowledge rather than a fetched source it is flagged [unverified — confirm before relying on it]. Treat funding figures and any decades-old regulations as "verify before publishing."

## Executive Summary #

**You can legally build this in Iran — but it is a licensed healthcare activity, not a free-to-launch marketplace. The operative credential is a Ministry of Health establishment permit (پروانه تأسیس) plus a technical-director license (پروانه مسئول فنی), granted by the MoH Treatment Deputy (معاونت درمان) after approval by the Article-20 medical-affairs commission. ✅ verified**

There are two regulatory tracks, and the choice is decisive:

- **Home nursing services center (مرکز مشاوره و ارائه مراقبت‌های پرستاری در منزل) — governed via the Iranian Nursing Organization; a nurse (BSc + 5 yrs clinical experience) can be founder and technical director. This is the right vehicle for your idea. ✅ verified**
- **Home clinical care center (مرکز خدمات و مراقبت‌های بالینی در منزل) — both founder and technical director must be physicians. Avoid unless you bring a physician partner. ✅ verified**

The market is real and already competitive — Asanism, Snapp Doctor, Salamat Aval, and Hirad all operate today — but they are heavily concentrated in Tehran/Karaj and run mostly as direct-dispatch staffing, not as trust-first marketplaces. That is your gap. ✅ verified

The hardest problem is trust and safety, not technology. Every cautionary tale abroad (Care.com's regulatory settlements, the "imposter nurse" credential-fraud case, gig-marketplace misclassification judgments) points to one rule: own the vetting; never offload it to families, and never market a safety check you don't actually perform.

The good news on verification: Iran has a competitive market of off-the-shelf KYC APIs (Shahkar phone↔national-ID matching, face/liveness matching against the national card) that make identity verification the easy layer. The license layer is harder (no public B2B API), but the MoH's پروانه صلاحیت حرفه‌ای nurse-competency license is the credential to demand — it already bundles a criminal-record screen.

Bottom line strategy: Register as a home-nursing services center, partner early with already-licensed centers (the Asanism model) to move fast, make verified trust your entire brand, target under-served cities outside Tehran, and build toward B2B/institutional revenue (hospital post-discharge pipelines, insurers, employer benefits) on top of consumer pay.

## Sub-pages #

- Market & Competitors — Iranian players, the four foreign structural models, regional signals, and five transferable ideas for an Iran-based founder.
- Problems & Risks — trust & safety, liability/misclassification, operations, payment/fraud, and the trust dynamics unique to caring for vulnerable people at home.
- Verification — global reference models, the Iran-specific identity/license/criminal-record tooling, and a recommended verification pipeline.
- Legal Landscape — the MoH licensing framework, the two regulatory tracks, how the model must operate, e-namad, and the labor-law gap.
- Recommendations, Go-To-Market & Sources — the 10 actionable recommendations, key open questions to verify before launch, and the selected source list.

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