# Home-Nursing Platform — Research & Strategy

> **Idea:** A platform that helps families in Iran easily find and hire vetted private/home-care nurses for their loved ones — elderly care, post-surgery recovery, infant/newborn care, and chronic-illness management.

**Prepared:** 2026-06-16  ·  **Scope:** (1) competitor & market analysis, (2) problems & risks, (3) nurse identity & credential verification, (4) Iranian legal landscape, plus actionable recommendations.

**A note on sourcing.** This report combines (a) an adversarially fact-checked research pass on the **Iranian legal framework and local competitors** (claims that survived a 3-vote verification process are marked **✅ verified**; claims that were *disproven* are flagged explicitly), and (b) targeted web research on **foreign platforms, risk/failure cases, and verification tooling**. Where a fact comes from a company's own marketing page it is noted as self-reported/unaudited; where it leans on model knowledge rather than a fetched source it is flagged **[unverified — confirm before relying on it]**. Treat funding figures and any decades-old regulations as "verify before publishing."

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## Executive Summary

**You can legally build this in Iran — but it is a *licensed healthcare activity*, not a free-to-launch marketplace.** The operative credential is a Ministry of Health **establishment permit (پروانه تأسیس)** plus a **technical-director license (پروانه مسئول فنی)**, granted by the MoH Treatment Deputy (معاونت درمان) after approval by the Article-20 medical-affairs commission. **✅ verified**

There are **two regulatory tracks, and the choice is decisive:**
- **Home *nursing* services center** (مرکز مشاوره و ارائه مراقبت‌های پرستاری در منزل) — governed via the Iranian Nursing Organization; a **nurse** (BSc + 5 yrs clinical experience) can be founder and technical director. **This is the right vehicle for your idea.** **✅ verified**
- **Home *clinical* care center** (مرکز خدمات و مراقبت‌های بالینی در منزل) — **both founder and technical director must be physicians.** Avoid unless you bring a physician partner. **✅ verified**

**The market is real and already competitive** — Asanism, Snapp Doctor, Salamat Aval, and Hirad all operate today — **but they are heavily concentrated in Tehran/Karaj and run mostly as direct-dispatch staffing, not as trust-first marketplaces.** That is your gap. **✅ verified**

**The hardest problem is trust and safety, not technology.** Every cautionary tale abroad (Care.com's regulatory settlements, the "imposter nurse" credential-fraud case, gig-marketplace misclassification judgments) points to one rule: **own the vetting; never offload it to families, and never market a safety check you don't actually perform.**

**The good news on verification:** Iran has a competitive market of off-the-shelf KYC APIs (Shahkar phone↔national-ID matching, face/liveness matching against the national card) that make identity verification the *easy* layer. The license layer is harder (no public B2B API), but the MoH's **پروانه صلاحیت حرفه‌ای** nurse-competency license is the credential to demand — it already bundles a criminal-record screen.

**Bottom line strategy:** Register as a **home-nursing services center**, partner early with already-licensed centers (the Asanism model) to move fast, make **verified trust your entire brand**, target **under-served cities outside Tehran**, and build toward **B2B/institutional revenue** (hospital post-discharge pipelines, insurers, employer benefits) on top of consumer pay.

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## Sub-pages

- [Market & Competitors](market-and-competitors.md) — Iranian players, the four foreign structural models, regional signals, and five transferable ideas for an Iran-based founder.
- [Problems & Risks](problems-and-risks.md) — trust & safety, liability/misclassification, operations, payment/fraud, and the trust dynamics unique to caring for vulnerable people at home.
- [Verification](verification.md) — global reference models, the Iran-specific identity/license/criminal-record tooling, and a recommended verification pipeline.
- [Legal Landscape](legal-landscape.md) — the MoH licensing framework, the two regulatory tracks, how the model must operate, e-namad, and the labor-law gap.
- [Recommendations, Go-To-Market & Sources](go-to-market.md) — the 10 actionable recommendations, key open questions to verify before launch, and the selected source list.
