# Recommendations, Go-To-Market & Sources

← Research overview

## Actionable Recommendations & Go-To-Market #

**1. Choose the legal vehicle now: register a Home Nursing Services Center.** Either you (if a nurse with BSc + 5 yrs experience) or a nurse co-founder serves as founder/technical director. If you want to offer physician-supervised clinical services later, add a physician partner and the clinical-care track separately.

2. Go to market fast via the Asanism model — partner with already-licensed centers while your own permit is in process. This lets you launch the tech/brand/marketplace layer legally and quickly, then bring supply in-house over time.

3. Make verified trust your entire brand. Bundle (not upsell) a visible vetting badge: ✓ identity verified (Shahkar + face match), ✓ MoH پروانه صلاحیت حرفه‌ای confirmed, ✓ نظام پرستاری number, ✓ عدم سوء پیشینه on file, ✓ trial period + security guarantee. Display your own license number like Salamat Aval does.

4. Win the geography others ignore. Tehran/Karaj are saturated and concentrated; target second-tier cities (Mashhad, Isfahan, Shiraz, Tabriz, Ahvaz, Qom) where incumbents are thin.

5. Buy verification, don't build it. Integrate one KYC vendor (Finnotech or U-ID) for Shahkar + national-ID + liveness; require the MoH competency license + INO number for the license layer; require nurse-uploaded عدم سوء پیشینه.

6. Decide the employment model with counsel before scaling — neutral marketplace vs. employer/agency. Avoid the "control-for-quality + contractor-for-cost" trap that triggers misclassification liability. Carry platform liability insurance regardless.

7. Engineer against disintermediation from day one: in-platform escrow payment + dispute resolution, a backup-nurse coverage guarantee, EVV check-in/out, and protections that only apply on-platform.

8. Build the institutional flywheel early: hospital post-discharge referral partnerships (post-surgery, post-stroke), and pilot B2B contracts with insurers (Salamat / تأمین اجتماعی), charities, or employers to subsidize visits.

9. Add a lighter "companionship / daily-living" tier (the Papa model) — lower supply constraint, broader market, and a feeder into skilled-nursing as needs escalate. Court the diaspora ("pay for your parent's care back home").

10. Never over-market safety. Every Care.com penalty traces to claiming a check it didn't perform or a dark-pattern cancellation. Under-promise, over-verify, make cancellation easy.

## Key Open Questions / To Verify Before Launch #

1. Current (1404–1405) registered-company count and the present status of the سخت و زیان‌آور labor-law gap — has any legislation closed it?
2. Full capital, facility, staffing, and insurance requirements for the nursing-services-center track specifically, and whether a tech-first marketplace can operate by subcontracting only to already-licensed partner centers (the Asanism model) without holding its own permit initially.
3. Whether the INO / MoH offer any B2B verification API behind a portal (only "not found" via public search so far).
4. Tax, VAT, and company-structure specifics with a local accountant; employment classification with a labor lawyer.

## Sources (selected) #

Iran — legal & local market (verified): arakmu.ac.ir/vct/fa/regulation/1063/ · mcls.gov.ir/fa/law/61 · qavanin.ir/Law/TreeText/83385 · irannurse.ir · vct.iums.ac.ir · ilna.ir/بخش-کارگری-9/797233 · ecommerce.gov.ir · netafraz.com/blog/getting-enamad-complete-guide/ · asanism.com · snapp.doctor/home-nursing/ · salamateaval.com · myket.ir/app/hirad.sc.com

Foreign platforms: techcrunch.com (Honor, Cera, Vivian, Birdie, Portea) · ftc.gov & cnbc.com (Care.com FTC) · mobihealthnews.com (Papa) · florence.co.uk · techcrunch.com/technode.global (Homage) · tvmcapitalhealthcare.com (Manzil) · quartr.com (Veteranpoolen)

Risks & failures: thedailybeast.com & backgroundchecks.com (Care.com/WSJ) · engadget.com (listing purge) · nurse.org & washingtonpost.com (Womack imposter nurse) · hrmorning.com & ogletree.com (misclassification) · shiftcare.com & axiscare.com (turnover) · sharetribe.com (disintermediation) · aarp.org (financial elder abuse) · pymnts.com (Care.com $1M Marin)

Verification tooling: ncsbn.org & nursys.com (Nursys) · nmc.org.uk (NMC) · checkr.com & sterlingcheck.app (background vendors) · behdasht.gov.ir & heyvagroup.com (MoH/INO licensing) · fa.wikipedia.org/سامانه_شاهکار (Shahkar) · finnotech.ir (KYC) · asretarakonesh.ir (8 Iranian KYC firms) · heyvalaw.com (عدم سوء پیشینه via ثنا)

Report compiled from an adversarially-verified research pass (Iranian legal framework + local competitors) plus three targeted research agents (foreign competitors, risk/failure cases, verification tooling). Verify decades-old regulations, self-reported competitor stats, and funding figures against current primary sources before making decisions or publishing.

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